It is from the Chanel 2013
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Inside Chanel French fashion house Chanel is touting the history of its
jewelry collections via the third chapter of the Inside chanel 2012
video series.Chapter three titled “Chanel and the Diamond” tells the story of
how Gabrielle Chanel revolutionized the world of high jewelry when she
introduced the “Bijoux de Diamants” diamond collection. This is the third video
that shows the history of Chanel’s innovations in the Inside Chanel series.“This
approach provides a tasteful view of Chanel’s history, but more importantly, its
success throughout the years,” said Dalia Strum, president of Dalia Inc., New
York.“The brand is able to visually story-tell how it has withstood the test of
time with its iconic timeline through these videos,” she said.“This site will
create additional value for chanel usa as
they increase the content provided to viewers excited to advocate and support
the brand as well as the potential to engage about these relevant topics.”Ms.
Strum is not affiliated with Chanel, but agreed to comment as an industry
expert.The diamondChanel and the Diamond video runs more than three minutes long
and details the history of the Bijoux de Diamants collection. The video begins
with a white screen and a quote from Ms. Chanel that reads “If I have chosen the
diamond, it is because it represents, in its density, the greatest value in the
smallest volume.”Then, the video launches into the history of how the diamond
came to be an important jewel in fashion.After the narrator gives a short
background of the diamond and Ms.
chanel
usa the video then talks about her style and reinvention of how diamonds
should be worn.Her design inspirations are highlighted through animations and
images that make the words come to life as they are read by the narrator.Next,
the story tells how she displayed her diamond collection in her own home by
using wax mannequins to show off the jewels, which created an uproar in the
diamond community.Lastly, the story of her collection comes to an end by stating
that although the diamond collection was Ms. Chanel Gst only
high-jewelry collection, it changed the way diamonds are used today and inspired
the brand’s current designs.The last few seconds of the video show how Ms.
Chanel’s diamond designs are still being used in contemporary fashion. The video
boosts the value of the brand by explaining its history with diamonds, while it
is also informing consumers about the brand.“This digital approach provides a
strong connection with how Chanel Gst was
able to last the test of time, allowing views to strongly advocate and support a
strong piece of fashion history,” Ms. Strum said.“The curated perspective of how
Chanel created a movement for sparkle and shine is truly prevalent in today’s
style,” she said.The story goes onIn 2012, Chanel released Chapter One and
Chapter Two of the Inside Chanel series.The label introduced consumers to its
brand heritage via the Inside Chanel microsite that retraces the people and
events that led up to the creation of the label.The site was launched with the
legend of iconic perfume Chanel Gst for the
first chapter.
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